ALISIOS. Canary Mist Water


THE PROJECT
ALISIOS–Canary Mist Water is the result of a one-of-a-kind project in the world consisting in, literally, “trapping” the clouds in the peaks of the Canary Islands mountains and “juicing” them to obtain fresh, drinkable water in a sustainable and innovative way.
The fog that forms the clouds hit the NRP 3.0 collectors (which are actually hollow prisms covered with a special type of mesh) and drains later to the deposit system thanks to the accumulation of drops.
This is an absolutely ecological proposal because it needs no energy to operate, does not generate any waste nor affects the surrounding environment Moreover, as water is collected in high altitudes of mountains, it is easily transported by means of gravity effect to lower levels, thus avoiding the need for pumping systems.
This collector’s stations are called “Hydric Gardens” and they also contribute to preserve aquifers since underground extraction is not needed anymore. One more thing to point out is that the collected water can act as an emergency reservoir for critical cases like summer fires or droughts.

STRATEGY
The hiring of the studio arises from a proactive action. We identified ourselves with the project and the poetry —“trapping” clouds from the Alisios winds to obtain water— hidden in it. From the first moment we heard of it, we felt absolutely delighted.
The first goal was to set up the brand system for ALISIOS, which once defined, would dress the labels for a gourmet-market oriented water bottles.
Many weeks were invested in the research for this wide market niche. Also, we noticed that the codes used in the research labels were dependant in factors such as the source of the water, the objective market or even some packaging features.
As water is considered a very delicate product and a critical consumer good, we had to study hard the local law on water packaging and labelling, subjects strictly tied to heavy norms, which stand on things that even affect graphic design matters such as type size/width, position, legal names allowed to depict the brand and so on. So, we decided that the work demanded that ideas and design were aligned with mandatory laws.

DEVELOPMENT
In this scenario, we felt it was required to check every logo mock-up in a real label design that contained all the final information (graphics, legal texts, barcodes, etc.) We came up with logotypes that portrayed concepts nicely, but on the other hand, they would not meet the norms so we had to reject them. From the first iterations, we finally could show the following as a point of start.

Finally, we agreed on one of them based in standards of concept, message, needs or aesthetics amongst others. We were ready for the fine-tune stage and the design of the rest of the items.
Literally, hundreds of versions were made attending critical label issues such as spatial relations, sizes, legibility or how the bottle will look like once in the table or the point of sale. To accomplish this we were supplied with actual prototypes of the final bottle so we could test labels on the real thing.
We also had to redesign some parts of the logo characters, like heights or widths, always trying to be respectful with the original type design and the legal norms, constantly present all along the process.


TURNING POINT
As a general rule projects are revised as they are made. But sometimes, after a few weeks or even months work, the outcome is not as expected.
It is correct, but not brilliant. It lacks that creative spark that made everything flowed the first time.


So, we started from scratch just to be able to re-create a new basis for the work while keeping the same concept, the same soul and the key points to the project. It was time to forget everything we learned so far and allow ourselves to see things from a different view. Investigate and search again. Think and design again.
It was not about an evolution but a complete transformation that would turn everything inside out.
A few days from the deadline and the first scheduled proofs, we all agreed upon stopping the machines to take necessary actions and a brand new approach. Happily we were given extra time for the task so we embarked for the same journey but in a different ship.
We reconsidered specially type. The font used in the former proposal had already been altered in excess and no longer matched the new point of view. We browse foundries’ sites and get newsletters almost in a daily basis, and this habit enabled us to find “Aranjuez”, a new font from Argentinean type foundry Sudtipos. The rest of the text is set in Fedra Sans Small Caps from Czech designer Peter Bil’ak of Typotheque Foundry and Studio.
Once again we spent weeks flooded with test labels and prototypes all around, but we felt it was worth since we knew we were in the right path.


OUTCOME
In cases like the abovementioned, the results overcome the former work. Finally and after some more fine-tuning (colour, production finishes and add-ons such as QRs and barcodes, etc.), we came up with a design that fulfills the briefing in terms of concept, needs, aesthetics and law.
The labels will dress both still and sparkling water bottles coming in versions of one litre and half litre.

 

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